Social media marketing is an insular and largely meaningless game where the perceived winner is not the brand that gains awareness, consideration or purchase intent but the one with the most retweets and likes. . . The problem rests not with social media but with marketers. I blame marketers for focusing on quick fixes and easy metrics rather than appreciating that–as always–brands gain customers’ trust, usage and loyalty through hard work and not button clicks.” -Augie Ray
