Post the occasional tweet about a particularly good blog post to Twitter. Do this at a rate of about 1:12, meaning one post about your stuff to any 12 tweets about other people’s stuff. This will keep people a bit more interested in your stream as something of value, versus a “mememememe” type of Twitter user.
Using Outposts in Your Media Strategy | chrisbrogan.com : : I’m not sure there is magic in the 1:12 ratio, but there is certainly magic in the concept. I’ve seen it proven over and over again.
