When you engage in social media, you enter into an unspoken social contract. You are in a relationship; it goes both ways. There are boundaries. Respect and trust must be earned.
Understanding and Aligning the Value of Social Media : : I was lead to this post from Social Media Is NOT Media, another excellent piece of writing. More and more, the conversation is moving in the right direction. The focus MUST be on being social. Social media is not media.